Gentle Rain Marketing Analysis

Is your marketing message unique? Does it differentiate you?
Are you standing out compared to your competition?

How do you know?

Introducing... The Gentle Rain Marketing Analysis

Offering an objective analysis of your marketing... how it compares to your top competitors... and practical advice on what you need to do to achieve maximum visibility and credibility.

 

Why does this occur? It's usually a result of:

1. Being "too-close" to your business. You may be communicating what you find interesting, rather than addressing the issues your prospective clients are most concerned about.
2. A lack of awareness about how your competitors are positioning their services. Not surprisingly this results in a marketing message indistinguishable from your competition.
3. Shrouding your communications in dense layers of Consulting-or-Technical-Jargon.
4. Critical hand-off points in the marketing system fail to move prospective clients from mild curiosity... to sincere interest... to action. Marketing works best when it is approached as a system rather than a grab bag of unconnected activities.

 

The Gentle Rain Marketing Analysis

To assist providers of high-value services address these issues, we developed the Gentle Rain Marketing Analysis program.

This time effective and cost efficient solution pinpoints;

1. How your top competitors are positioning themselves,
2. Identifies areas in your marketing communication that are vague, repetitive or non-compelling,
3. Zeros in on gaps in your marketing process and
4. Provides you with specific (and immediately actionable) steps you can take to achieve greater visibility and uniqueness.

 

What's unique about what you do?

When we asked this question, most of our 11,000 clients initially said, "Quite frankly, not much." And in part, they may have been right. In an absolute sense, the services you offer are probably available elsewhere. But, uniqueness from a marketing perspective is an entirely different matter.

What we mean by this is... what aspect of your service isn't being exploited by your competition? How can you take a benefit... an outcome... a result that your clients gain and use it as a lever to position yourself as a unique advisor in your space?

That's differentiation. And that's what the Gentle Rain Marketing Analysis is designed to give you.

 

So how does the process work?

Upon enrollment you receive a comprehensive confidential questionnaire to determine your current marketing position. This provides the baseline for all future activity.

You then send us your current marketing materials. This includes sales letters, brochures and website.

You also provide us with the names of your top 3 competitors.

You also make your top marketing officer available for a one on one phone interview.

 

And then we go to work.

We review your top 3 competitors and provide you with a specific analysis on how they are positioning themselves. What they're doing well and where the gaps are that you should exploit.

We analyze all of your written and web materials and provide you with specific feedback on where they're confusing, lack luster, or are simply reiterating what your competition is saying. You'll receive specific thoughts and ideas for strengthening your message so that it's clear, compelling and communicates your value proposition.

We'll work with you to develop your USP (Unique Selling Proposition), and help you determine what aspect of your business will enable you to stand out among your competition.

And we do this all for far less than you might imagine.

 

Are you too close to your business?

We've all heard the phrase "One can't see the forest for the trees". It's a reality that when we are immersed in our business, we often lose sight about how potential clients view us. Messages that sound compelling in the conference room fall flat in the marketplace. You need an objective set of eyes to advise you on how your marketing messages are really being perceived.

That's the power of the Gentle Rain Marketing Analysis.

 

Your Gentle Rain Analysis Includes

A critical and detailed review of all your current marketing materials. This includes sales letters, brochures and website.

Comprehensive review of your top 3 competitors. We'll provide you with an objective analysis on how they are positioning themselves. What they're doing well and where the gaps are that you should exploit.

Consultation and recommendation on which aspect(s) of your services to emphasize in your marketing materials.

Review and recommendations on gaps that may currently exist in your overall marketing and client acquisition strategy.

Written summary and oral debrief session with specific recommendations for moving forward.

 

 

Additional questions?

Send an email to Mark@gentlerainmarketing.com
with the words Marketing Analysis in the subject line. We'll be happy to answer any questions you have.

 

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