Mark is a motivator and a mentor. He knows relationship marketing and selling professional services like no one else in the business. As soon as you engage Mark you know he's the real deal. After 6 months of consultation with Mark, my knowledge of business strategies have vastly improved. Anyone offering high value services will see a return on investment from his expertise. I recommend the individual attention afforded by his Coaching program to anyone that wants to build new relationships and transform their business into a money making machine.

—Vincent Burkhead

Principal &
Creative Director
AdAgencyCreative.com

I consistently was someone who would start a marketing initiative with great enthusiasm only to have it sputter out due to lack of follow through. The Gentle Rain process, coupled with Mark's advice has ensured that I focus on the most important activities and that the initial enthusiasm doesn't turn into vapors.

—Daniel Berger

Financial Services

I am most comfortable when there is a game plan or system that one needs to follow. Mark's approach, while flexible to accommodate individual needs, leaves no doubt about what must be done at each stage to keep the business development process moving forward.

—Shannon Anthony

Human Resources Consulting

In executive search, it's difficult to differentiate yourself from other recruiters. I give Mark high grades for giving me excellent advice (and very frank feedback) that has finally enabled me to uniquely brand my practice.

—Mark Simmons

Executive Recruiting

It's so easy to put off business development when existing clients are demanding service. What I like about Mark Satterfield's coaching is that I focus my energies on what needs to be done to ensure the continued growth of my practice.

—Michael Caldarini

Technology Consulting

Mark's got a very appropriate coaching style. Empathetic to the realities of the world I live in, yet challenging me in highly professional manner.

—Daniel Paxton

Operations, Supply Chain Consulting

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Gentle Rain Business Development Coaching
Personal One-on-One Coaching Dedicated to Helping You Grow Your Business

Is Gentle Rain Business Coaching right for you?
Answer the following 10 questions and discover for yourself.

Yes/No: Do you have a process for motivating prospective clients to raise their hands and self-identify themselves?
Yes/No: Do you have a system for consistently and regularly staying touch with prospective clients with messages that are of relevance and interest? Is it mostly automated, so that it requires little or no effort on your part?
Yes/No: Have you identified the most lucrative niche(s) to market your services? Do you have a strategy for identifying the hyper-responsives within those niches?
Yes/No: Do your marketing materials strongly communicate the precise benefits clients get from using your services?
Yes/No: Do you have a plan for branding your practice?
Yes/No: Are you capturing information about everyone who visits your website? Do you offer an incentive for people to provide you with this information?
Yes/No: Does the landing page of your website focus on communicating your understanding of the challenges your clients face and the benefits they get by hiring you? Or, does it primarily offer vague, generic statements about your capabilities?
Yes/No: Have you determined the best lead generation tools for reaching your target market? Have you assessed the relative strengths of one-page letters, paid internet, low-cost advertising in specialty trade publications and other lead-generation tools?
Yes/No: Are you tracking the effectiveness of your marketing campaigns? Do you know your cost per lead? Cost per sale?
Yes/No: Are you making plans to productize your knowledge and creating passive income streams?

If you answered No to any of these questions, these are precisely the issues we focus on during your Gentle Rain Coaching sessions.

If lack of time and motivation are hindering your ability to market your services on a consistent and regular basis, you owe it to yourself to print out this page and read it from beginning to end.

FREE CONSULTATION

Register to receive a complimentary consultation. This is your chance to take advantage of a free coaching session with no further obligation.

The Gentle Rain Business Development Coaching Programs
Personalized Strategies for Growing Your Consulting or Professional Services Practice

Gentle Rain Business Development Coaching is specifically designed to help you pragmatically bring your marketing to the next level, and provide you with the motivation to keep business development a consistent part of your weekly activities.

Building the best consulting or professional services practice requires clarity, a proven system and on-going support. Gentle Rain Coaching ensures you have the information, tools and ongoing support to move your practice to the next level of success. Since 1992, we have worked with over 1100 consultants and high-value services advisors who have made huge leaps in their practices, all because they took the time to create a plan for consistently marketing their services and followed through with their intentions.

Gentle Rain Coaching begins by clarifying your goals for marketing your practice during your free initial consultation. We quickly focus on those issues that are most important to you. The specific aspects of business development that you want to concentrate on. Gentle Rain Coaching will give you the on-going support, accountability and acknowledgement that you need to help keep you on track and gently force you to make your practice the success you desire.

What do you want to focus on?
Check all that apply to you.

: How to develop an overall structured marketing system and avoid the periodic fire drills of business development.
: How to stay motivated to market your services on a consistent basis.
: How to get prospective clients to self-identify themselves.
: How to stay in touch with your prospective clients. Developing follow up messages that are of relevance and interest.
: How to determine the best lead generation methods for your practice or firm.
: How to differentiate yourself from your competition in real and meaningful ways.
: How to develop your Unique Selling Proposition.
: Is this niche worth going after? How to assess the potential of any market segment.
: How to identify the hyper-responsives (those most likely to buy your services) within a specific market niche.
: How to create an overall "image" for your firm that is consistent with the markets you serve. Factors you should consider for your logo, letterhead and website design.
: How to get testimonials that sell your services to prospects.
: How to identify the problems that your prospective clients really care about solving.
: How to determine if prospective clients have the resources to invest in your services before you submit your proposal.
: How to create your own personal marketing story.
: How to brand your practice.
: How to bundle and unbundled your service offerings.
: How to create a free information report that actually gets read and advances the relationship building process.
: How to make your website a lead capture and conversion tool. Going beyond having a pure "information" site.
: How to ensure that visitors are compelled to provide information about themselves. What information to capture.
: How to drive conversion. Moving your prospects from curiosity to interest to action.
: Lead generation letters. How to create letters that actually get read and acted upon.
: Direct response advertising in specialty trade publications. How to create ads, where to run them, how not to spend a fortune.
: Mailing lists. How to find the right list. The best resources to use.
: Paid Internet advertising. Unraveling the mysteries of pay-per-click on Google and Yahoo.
: What those who hire consultants say are the most effective methods for initiating relationships with them.
: How to put your follow up campaign mostly on autopilot through the sensible use of autoresponders.
: Strategies for the initial meeting with the client. Questions to ask to uncover the real issues your prospective clients are facing.
: Strategies for dealing with screeners and voice mail.
: How to build curiosity rather than completely satisfy it during the initial conversation.
: How to ask tough questions in a kind way. Five types of questions that should be in your toolkit.
: How to answer the "What do you do?" question in a way that intrigues your listener.
: How to get invited as a speaker at the top trade or professional meetings.
: How to market and run your own industry meeting or executive briefing. What you need to do in order to actually get senior people to attend.
: How to joint venture with other consultants and non-competitive firms.
: How to get the maximum value out of a networking event. How to talk with anyone about anything. How to make sure your dinner companions aren't duds.
: Setting up an auto-responder system for staying in touch. How to automate 80% of your stay-in-touch communications.
: Timing. How often to follow up. Strategies for increasing readership by varying the objectives of the messages and the medium.
: Establishing benchmarks. Measuring your ongoing success. The importance of developing cost per lead and cost per sale metrics.
: Productizing your knowledge. Creating passive income streams. Earning money without physically being present.

print this page to use with your FREE Complimentary Consultation

How We Work Together

Sessions are conducted via telephone to accommodate logistical and travel requirements.