The Gentle Rain Marketing
Licensee Program

An Exclusive Opportunity for a Select Number of Individuals
Interested in Becoming Business Development &
Marketing Consultants

A Limited Time, Introductory Program

If you have ever dreamed about becoming a highly sought after marketing consultant... or if you're already a marketing consultant but would like to be able to offer your clients additional services... what I'm about to share will be of enormous interest.

My name is Mark Satterfield and since 1992 I've consulted with companies of all sizes, helping them grow their businesses by using the Gentle Rain Marketing system. The business has been extremely rewarding to me both personally and financially.

Let me begin by saying that I can't think of a better business to be in than that of a marketing and business development consultant. Now certainly I have a bias when I say that, but from a practical perspective there is an enormous need for the services we offer.

There are over 25 million small to mid sized businesses in America with revenues between $500,000 and $50 million. The sad reality is that over 80% of all new businesses fail within their first five years.

The reason they fail usually doesn't have to do with the quality of the services or products they offer. Rather, the most common reason for failure is... lack of customers. The owners of these businesses spend many sleepless nights worrying about how to differentiate themselves from the competition, keep existing clients from defecting and how to keep their pipeline of new business full.

Gentle Rain Marketing has created a highly effective and simple-to-implement system for helping companies get more new customers and clients. As a Gentle Rain marketing licensee you will be certified on how to design and deliver the Gentle Rain Marketing system. Once you have become certified you can either implement marketing campaigns on your own or outsource elements to us. The choice is yours.

Becoming a Gentle Rain Licensee enables you to have the freedom to decide how much work you want to do yourself and how much of it you want us to implement on your behalf.

 

How does the relationship between Gentle Rain Marketing and a licensee work? Here are some examples.

Example #1

Jane is a highly experience marketing consultant. She has an established marketing firm but is having a hard time differentiating herself from other marketing consultants.

By becoming Gentle Rain Marketing licensee Jane now has a program that enables her to offer a complete turnkey marketing implementation program for her clients. As Jane knows, selling marketing advice is difficult when prospective clients are not already familiar with your capabilities. Gentle Rain enables Jane to offer her prospective clients a SYSTEM, which is makes the selling process far easier. Clients love the fact that there is a specific process that is followed and that each step is measurable.

As a Gentle Rain licensee Jane completes a comprehensive training program on how to deliver the Gentle Rain system. When her workload gets to the point where she can no longer personally take on additional clients, she has the option to outsource certain projects to us and have our team of copywriters, graphic artists and website designers assist her in developing and implementing client campaigns. She simply marks-up the services that we provide to her.

Example #2

Tom has long been fascinated with marketing but has limited experience in the field. He completes certification but still wants some assistance the first few times he actually implements a marketing campaign. He uses the optional Gentle Rain website and lead generation tools that he learns about in training to generate interest in his services. Once he obtains a client he sub-contracts the delivery of services to us for a percentage of the overall fee. As Tom becomes increasingly more comfortable with the delivery of the Gentle Rain program, he takes on more responsibility for implementation himself.

Example #3

Betsy is primarily interested in developing new client relationships and less interested in delivery of services. She enjoys marketing and selling business development services but turns all of the implementation (lead generation, website design, graphics, stay-in-touch) to us. We split the fees on an equitable basis which allow Betsy to focus on what she enjoys doing the most... developing brand new client relationships.

 

Additional Benefits...

Each month Gentle Rain Marketing invests thousands of dollars in marketing to promote our brand and services. We have an extensive presence on Google Adwords... Our electronic banner advertisements run in such publications as Fast Company, the Financial Times and the Local Business Journals... Our print advertisements run in publications including B2B and Consulting Magazine... We also consistently use direct mail as a tool for generating interest in Gentle Rain. While no promises of referrals can be made, our licensees are first-in-line when we are seeking qualified individuals who can work with clients one-on-one in implementing Gentler Rain Campaigns.

Just let us know of your interest in participating in this program when you enroll.

 

Becoming a Gentle Rain Marketing licensee offers you an opportunity to build your consulting business in the way that you find the most rewarding.

Not a Franchise: This is a licensing program and NOT a franchise. Our licensing fee is a small one-time investment that covers your training and certification. You market your services using your own business name and thus build a reputation as a leading expert in your target market.

Limited Overhead: The monthly costs for operating your business are very low. Naturally you'll need a computer, Internet connection, and telephone, but aside from these basic necessities, there is little else you need to invest in to be successful as a Gentle Rain Marketing Licensee.

No Employees: The majority of marketing advisors operate as solo-consultants. If you need additional services such as copywriting, graphic design, technology or website development services we hope you'll call on us to be of assistance to you. If you want to build a large business with all of these functions in-house that's your choice, but most solo-consultants relish the independence they experience by not having employees and prefer to outsource these activities whenever necessary.

Work Full or Part Time: The choice is yours. Some Gentle Rain Marketing Licensees may wish to begin on a part-time basis. Others may decide to dive right in and make this their primary business. Others may have an already established consulting practice and view the Gentle Rain License as an ideal "value added" service that they can offer their existing clients and a helpful tool for attracting new clients.

Not a MLM or Network Marketing Opportunity: You'll earn income as a consultant providing valuable business building services to your clients. You are not expected nor encouraged to sell others on becoming Gentle Rain Marketing Licensees.

A High-Demand Service: Marketing and business development services are in high demand and the need for consultants who can put in place proven marketing systems has never been greater. Owners of businesses are continually seeking cost effective methods for getting new customers and clients. Clients are enthusiastic about the Gentle Rain approach because it is easy to explain and easy to grasp. It is precisely the right offer for an ever-increasing need that exists.

 

Certification

Mark Satterfield, the founder and CEO of Gentle Rain Marketing Inc., personally certifies all licensees. As the creator and architect of the Gentle Rain process he has advised over 1,100 clients on how to use the Gentle Rain process to grow their businesses.

Prior to founding the firm, Mark held executive positions with PepsiCo and Kraft Foods in addition to having served as the Director of Career Services for the Graduate School of Business at Emory University.

The certification program focuses on what works in real life situations. The Gentle Rain process is grounded in the successful experiences of our clients. When you complete the certification process you will not only know how to use the Gentle Rain system to grow your own business but how to implement the program on behalf of your clients.

The certification training is both comprehensive and practical. You can complete it either in person or remotely via a series of webinars. Whenever possible it is strongly recommended that you elect to complete certification in person. Here is some of what is covered:

Targeted Marketing. How to identify your most productive target market. Leveraging your background and experience for maximum advantage.

The most productive methods for getting prospective clients to self-identify themselves.

How to thin-slice your market niche to identify and appeal to the most hyper-responsive segment of the group.

How to become the recognized expert in your market niche.

How to make offers that prospects will find irresistible.

How to communicate the quantifiable benefits of your services.

How to make it easy for people to do business with you.

Common objections... how to address them.

Sample contracts and working agreements.

How to set up a referral network.

How to create sales letters and advertising that motivates prospects to take action.

How to conduct a marketing diagnosis and needs analysis.

How to develop micro-capture websites for yourself and your clients.

Capturing information about your prospects.

How to set up a stay in touch system so that clients will use your services over and over and refer others to you.

Billing practices

Accepting credit cards

Pricing models

Negotiating strategies

 

Plus... To reinforce the training you receive in the certification process you'll receive copies of all these programs.

The Gentle Rain Boot Camp in a Box Toolkit: Our bestselling audio/workbook program for creating a consistent lead generation and conversion-marketing machine.

The Advanced Gentle Rain Boot Camp in a Box Toolkit: The companion program to the Gentle Rain Boot Camp in a Box, offering advanced marketing methods.

Internet Marketing made Easy: How to automate your marketing efforts using the power of search engines, websites and stay in touch systems.

Marketing with Stories: How to become extremely well known in a niche market and get people intrigued about your services with a great marketing story.

How to Create a Free Special Report that Actually Gets Read and Acted Upon: Secrets of writing an effective report that people respond to.

How to Overcome Marketing Inertia and Get More New Clients in as Little as 7 Weeks: Discover proven lead generation tools, how to attract the right clients for your business and put follow-up on autopilot.

How to Create Great Elevator Pitch: Learn how to explain what you do in a way that sounds natural and stimulates interest.

Director of Sales & Marketing Letters: Jump-start your marketing campaign with our battle tested copyright free letters. Create compelling communication to stimulate interest in who you are and what you do.

Hypnotic Motivation: Tap into the power of your subconscious mind to avoid procrastination and position yourself as a trusted advisor.

 

Additional Resources...

Optional Personalized Micro-Capture Website: This optional service enables you to establish an Internet presence for your marketing and business development services. These attractive and professional looking one page websites enable you to collect information on prospects who visit your website and provide them with materials about your services.

Monthly Webinars: Each month you will be invited to a training webinars to learn additional information about how to promote your marketing business. These interactive sessions are an excellent opportunity to learn from your fellow licensees about how to most effectively promote your business. Sessions will focus on such topics as setting up joint ventures, establishing referral pipelines, copywriting and marketing to new niches. Additional sessions focus on how to most effectively run and manage your business.

 

Investment

Other programs offering similar (but not as comprehensive services) are priced at $20,000-$75,000.

 

Next Steps
Here is What to do Next if You are Interested

As we mentioned earlier, we are looking for only a select number of Gentle Rain Marketing Licensees. You'll be working closely with us since our licensees are extremely important players in the growth of Gentle Rain Marketing. Thus, a good "Fit" is extremely important to us.

Naturally, at this point we don't expect that you are ready to commit to us anymore than we are ready to commit to you. But... if what you've read thus far resonates positively with you, then we encourage you to proceed to the next step.

Simply send a personal email to Mark at mark@gentlerainmarketing.com with some convenient times to talk. We'll set up 45-minute conversation to learn more about you and answer any questions you have.

I look forward to speaking with you soon.

Best Regards,

Mark Satterfield
mark@gentlerainmarketing.com
770-643-8566

 

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