I used to start marketing initiatives with great enthusiasm, only to have them sputter out due to lack of follow through. The Gentle Rain process, coupled with Mark's advice, has ensured that I focus on the most important activities and that the initial enthusiasm doesn't turn into 
—Daniel Berger
Financial Services
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I am most comfortable when there is a game plan or system to follow. Mark's approach, while flexible to accommodate individual needs, leaves no doubt about what must be done at each stage to keep the business development process moving
—Shannon Anthony
Human Resources Consulting
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We used to spend considerable money on appointment setters, but got nothing. Gentle Rain enabled us to control our marketing ourselves. Now, we are 45% ahead of plan, yet only investing 20-30 minutes a day to keep the marketing system running
—James Cassidy
Managing Partner, Human Resources Consulting Firm
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The ideas for what to put in a marketing letter, and even more importantly, what not to put in the letter, has proven to be invaluable. We have increased our response rate by 35%, based on what we learned in the boot
—Vance Sheinfeld
Technology Consulting Firm Practice Leader
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Our firm will never have the global awareness of a McKinsey, but the Gentle Rain process enabled us to become better known to our defined market than any of the brand name firms. That is ultimately more important in our ability to get the projects we
—Michael Scott
Partner, Operations & Supply Chain Consulting Firm
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A very easy to implement, yet sophisticated approach for marketing professional services. Excellent advice on everything from how to turn the screener into an ally to accelerating the sales
—Shannon Anthony
Human Resources Consulting
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I hated to admit it, but our 'unique marketing message' sounded just like everyone else's 'unique marketing message'. The good news is that we nailed that problem before leaving the program. Now, we are more effective at differentiating our services, and it has paid off with 3 new
—Peter Long
Partner, Global Executive Search Practice
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IMPORTANT, Before You Continue...
You're only going to see this page once (ever),
so please read every word very carefully.
It's that important.
If you're not interested in this special "one-time offer", then scroll to the bottom of the page and click the 'No Thanks' button.
Today Only, You Can Get...
How to Create a Great Elevator Pitch (downloadable PDF)
Regularly priced at $79.00
How to Create a Great Elevator Pitch
So, what do you do?
Well...? What exactly do you do?
Go ahead tell me. Say it out loud. Right now. (I know you feel a bit silly, but go ahead.)
So how did it sound? Not as good as you'd ideally hope, I'd imagine.
Here's what I'd guess I would have heard if I'd been with you rather than here in Starbucks typing this.
I'd bet that what you said was either...
Somewhat confusing (except to others who do precisely the same work that you do), or
Somewhat boring.
Sad...but true.
In fact I'll bet that most of your spouses or significant others don't really understand what you do.
"It's something to do with computers..."
And, if those nearest and dearest to you, don't understand what you do, how in the world are you going to get complete strangers interested?
And I mean really interested. Not the "Oh that's nice" that you're probably getting now.
How can you tell if you've captured attention? Got someone interested? That's easy. Do they ask a follow up question? If they don't, they're not. If they do, it doesn't mean that you're going to do business, but at least you've got them interested.
And that's crucial.
In fact that's what the first steps in building any professional relationship are all about.
I need to figure out a way to get you a little bit interested in me. Give me that proverbial inch and I'll grow it into as much as I can.
But first I need that initial interest. That initial curiosity. And a lot of time it starts with,
"What do you do?"
Now, I'm not a big believer that there is only one way to answer that question. In fact aside from certain surgical procedures and landing a jumbo-jet, I think that there are usually lots of ways to do something.
But having said that, I do like processes. I do like having communication templates. I like having a structure for telling people what I do that I can adapt to whomever I'm speaking with.
So what I'm going to do is share in my newest mini-seminar two different structures I use to answer this question.
The program includes both written materials and audio. You'll not only read about what constitutes an effective elevator pitch, but also hear how one sounds.
Follow my step-by-step instructions and you'll actually create a minimum of two elevator pitches that you can use immediately in less than an hour.
You'll learn:
- Two great methods for explaining to others what you do in a way that stimulates interest.
- How to adapt your elevator pitch to various audiences-from the very general to the highly targeted.
- How to use the Compelling Problem as the hook to stimulate interest in what you do.
- How to make sure your elevator pitch sounds natural not canned or scripted.
Once you've completed the enrollment form, you'll receive an email with the special link to the program.
How to Create a Great Elevator Pitch (downloadable PDF)
This is the only time you will ever see this offer!
Note: This is a limited offer and may be pulled at any time!
This is a one-time deal for new customers only.
You will not see this page again so please take advantage of this right now. Think carefully before you leave this page because you can't go back.
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