I used to start marketing initiatives with great enthusiasm, only to have them sputter out due to lack of follow through. The Gentle Rain process, coupled with Mark's advice, has ensured that I focus on the most important activities and that the initial enthusiasm doesn't turn into 
—Daniel Berger
Financial Services
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I am most comfortable when there is a game plan or system to follow. Mark's approach, while flexible to accommodate individual needs, leaves no doubt about what must be done at each stage to keep the business development process moving
—Shannon Anthony
Human Resources Consulting
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We used to spend considerable money on appointment setters, but got nothing. Gentle Rain enabled us to control our marketing ourselves. Now, we are 45% ahead of plan, yet only investing 20-30 minutes a day to keep the marketing system running
—James Cassidy
Managing Partner, Human Resources Consulting Firm
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The ideas for what to put in a marketing letter, and even more importantly, what not to put in the letter, has proven to be invaluable. We have increased our response rate by 35%, based on what we learned in the boot
—Vance Sheinfeld
Technology Consulting Firm Practice Leader
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Our firm will never have the global awareness of a McKinsey, but the Gentle Rain process enabled us to become better known to our defined market than any of the brand name firms. That is ultimately more important in our ability to get the projects we
—Michael Scott
Partner, Operations & Supply Chain Consulting Firm
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A very easy to implement, yet sophisticated approach for marketing professional services. Excellent advice on everything from how to turn the screener into an ally to accelerating the sales
—Shannon Anthony
Human Resources Consulting
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I hated to admit it, but our 'unique marketing message' sounded just like everyone else's 'unique marketing message'. The good news is that we nailed that problem before leaving the program. Now, we are more effective at differentiating our services, and it has paid off with 3 new
—Peter Long
Partner, Global Executive Search Practice
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IMPORTANT, Before You Continue...
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How to Create a Free Special Report That Actually Gets Read and Acted Upon (online mini-seminar)
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Very Few People Know How to Effectively Write a Report That People Want to Read— Even Fewer Know How to Effectively Get Readers to Take Action After Reading Their Report
This is what you're going to learn.
- The 6 Simple Steps for quickly and easily writing a Free Special Report that actually gets read and acted upon.
- How to choose an attention-grabbing title.
Let me spell this out clearly for the beginning. Whether or not someone even reads your report is very dependent upon your title. When I offer a report, I want people to be so interested that they stop what they're doing and read it right then. - The Quick and Easy Formula for creating a Title that hooks your reader and makes them want to dive into the content.
Includes Quick Fill-in-the-Blank Templates to get you started with your title. - How to determine the most compelling Point of Interest. The plug & play method for writing content that gets read.
- How to write an interesting opening sentence.
- A "swipe file" of opening sentience I've created-which you can modify as you see fit for your own free special reports.
- How to lure the reader deeper into your content.
- The no-pain method for clearly expressing your point, briefly and thoroughly so that the reader understands what you're sharing.
- How long your report should be? I'll give you guidelines to follow.
- Graphics and Lay-Out. How to ensure that your report is read by enhancing its visual appeal. Simple steps you can take to make sure that your report is visually stunning.
- How to get even greater visibility for your report by getting others to publish it.
- The end of your report is the moment you've been waiting for-that point when the reader has finished reading and is about to move on. WHAT WILL THEY DO NOW?
Since this is so CRUCIAL to the overall business building effort I am offer you this...
BONUS: When your reader has finished reading...
Your mission is to get readers to move on to YOUR desired action... While the report is going to end you don't want their encounter with you to end. You want them satisfied with what they've leaned, but eager for something more.
- I will share with you my "final point" strategy (previously a technique I have only divulged to my advanced copy-writing coaching clients) that drives the reader to take action and take the next step in the business development process.
Best regards,
Mark Satterfield
How to Create a Free Special Report That Actually Gets Read and Acted Upon (online mini-seminar)
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