I used to start marketing initiatives with great enthusiasm, only to have them sputter out due to lack of follow through. The Gentle Rain process, coupled with Mark's advice, has ensured that I focus on the most important activities and that the initial enthusiasm doesn't turn into vapors.

—Daniel Berger
Financial Services
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I am most comfortable when there is a game plan or system to follow. Mark's approach, while flexible to accommodate individual needs, leaves no doubt about what must be done at each stage to keep the business development process moving forward.

—Shannon Anthony
Human Resources Consulting
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We used to spend considerable money on appointment setters, but got nothing. Gentle Rain enabled us to control our marketing ourselves. Now, we are 45% ahead of plan, yet only investing 20-30 minutes a day to keep the marketing system running smoothly.

—James Cassidy
Managing Partner, Human Resources Consulting Firm
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The ideas for what to put in a marketing letter, and even more importantly, what not to put in the letter, has proven to be invaluable. We have increased our response rate by 35%, based on what we learned in the boot camp.

—Vance Sheinfeld
Technology Consulting Firm Practice Leader
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Our firm will never have the global awareness of a McKinsey, but the Gentle Rain process enabled us to become better known to our defined market than any of the brand name firms. That is ultimately more important in our ability to get the projects we want.

—Michael Scott
Partner, Operations & Supply Chain Consulting Firm
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A very easy to implement, yet sophisticated approach for marketing professional services. Excellent advice on everything from how to turn the screener into an ally to accelerating the sales cycle.

—Shannon Anthony
Human Resources Consulting
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I hated to admit it, but our 'unique marketing message' sounded just like everyone else's 'unique marketing message'. The good news is that we nailed that problem before leaving the program. Now, we are more effective at differentiating our services, and it has paid off with 3 new clients.

—Peter Long
Partner, Global Executive Search Practice
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Power Prospecting

In today's increasingly competitive business environment, the ultimate winners are the rainmakers who use all of the methods at their disposal to attract new clients. The book Power Prospecting teaches you strategies and tactics you can use to dramatically grow your client base and develop important new professional relationships.

You'll learn how to:

Gain visibility and recognition with key decision makers.
Make networking really pay off in getting new clients.
Create interest in your services in the crucial opening minutes of an introductory phone call.
Write a simple sales letter that motivates prospective clients to self-nominate themselves about being interested in your services.
Address common objections such as "We're doing that internally", "I'm not interested" or "Your fees are too high".

Special Offer

The regular retail price of Power Prospecting is $19.95. Order today and get your first copy of Power Prospecting for $15.00, then order additional copies for only $10.00 each.

 

Power Prospecting— Chapter One (downloadable PDF)

Learn about the traits and characteristics of top rainmakers.


Download Chapter One for FREE.

Power Prospecting (paperback)

Learn to use all of the methods at your disposal for attracting new business. Discover strategies and tactics to dramatically grow your customer base.


Price $15.00
Price $10.00 for each additional copy

 
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