I used to start marketing initiatives with great enthusiasm, only to have them sputter out due to lack of follow through. The Gentle Rain process, coupled with Mark's advice, has ensured that I focus on the most important activities and that the initial enthusiasm doesn't turn into vapors.

—Daniel Berger
Financial Services
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I am most comfortable when there is a game plan or system to follow. Mark's approach, while flexible to accommodate individual needs, leaves no doubt about what must be done at each stage to keep the business development process moving forward.

—Shannon Anthony
Human Resources Consulting
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We used to spend considerable money on appointment setters, but got nothing. Gentle Rain enabled us to control our marketing ourselves. Now, we are 45% ahead of plan, yet only investing 20-30 minutes a day to keep the marketing system running smoothly.

—James Cassidy
Managing Partner, Human Resources Consulting Firm
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The ideas for what to put in a marketing letter, and even more importantly, what not to put in the letter, has proven to be invaluable. We have increased our response rate by 35%, based on what we learned in the boot camp.

—Vance Sheinfeld
Technology Consulting Firm Practice Leader
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Our firm will never have the global awareness of a McKinsey, but the Gentle Rain process enabled us to become better known to our defined market than any of the brand name firms. That is ultimately more important in our ability to get the projects we want.

—Michael Scott
Partner, Operations & Supply Chain Consulting Firm
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A very easy to implement, yet sophisticated approach for marketing professional services. Excellent advice on everything from how to turn the screener into an ally to accelerating the sales cycle.

—Shannon Anthony
Human Resources Consulting
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I hated to admit it, but our 'unique marketing message' sounded just like everyone else's 'unique marketing message'. The good news is that we nailed that problem before leaving the program. Now, we are more effective at differentiating our services, and it has paid off with 3 new clients.

—Peter Long
Partner, Global Executive Search Practice
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Consulting Services
Consulting and Coaching Packages

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The Comprehensive Program

This is our most intensive program and designed for the client who wishes to partner with Gentle Rain to develop all the components of their marketing system.

The Comprehensive Program includes:

  1. Development and writing of your free report.
  2. Writing 3 lead generation letters.
  3. Google Adwords campaign development.
  4. Graphic layout of free report.  more
  5. Micro-capture webpage for lead-capture.  more
  6. Copy for webpage.
  7. Information request form.
  8. Stay-in-Touch System.  more
  9. Writing of 6 months of autoresponders.
  10. Unlimited strategic marketing advice, coaching and consultation.

CALL OR EMAIL FOR PRICING DETAILS
Call 770-643-8566 or email mark@gentlerainmarketing.com

*On a highly selective basis we work on a Retainer + Success Fee Basis. Call 770-643-8566 or email mark@gentlerainmarketing.com to discuss.

 

 

The Mini-Consulting Program

A cost effective consulting program for clients who are looking to implement critical elements of the Gentle Rain system.

The Mini-Consulting Program includes:

  1. Development and writing of your free report.
  2. The development of your Google Adwords Campaign
    OR writing a series of 3 Lead Generation Letters
  3. Copy for the landing page of your lead-capture webpage.
  4. Series of 6 stay in touch messages. (text based)
  5. Gentle Rain Marketing Assessment Survey and Consultation.
  6. Advising services throughout the project.

CALL OR EMAIL FOR PRICING DETAILS
Call 770-643-8566 or email mark@gentlerainmarketing.com

 

 

Google Adwords Campaign

If there is one marketing strategy every consultant and provider of high-value services needs to have in their toolkit, this is it. Let us set up your Google Adwords campaign for you, or complete our 3 session coaching program and learn how to do it yourself.

  1. Ad creation and testing.
  2. Keyword development.
  3. Bidding for keywords.
  4. Monitoring (6 months) to ensure that your keywords are in the top-5 position.

CALL OR EMAIL FOR PRICING DETAILS
Call 770-643-8566 or email mark@gentlerainmarketing.com

 

 

Gentle Rain Marketing Analysis

  1. Review/critique of your current marketing materials including sales letters, brochures and websites.
  2. Review of your top 3 competitors. Analysis of what they are doing well and gaps you should exploit.
  3. Consultation and recommendation on which aspects of your services to emphasized in your marketing materials.
  4. Review and recommendations on gaps that may currently exist in your overall marketing and client acquisition strategy.
  5. Development of your USP. (Unique selling proposition)
  6. Written summary and oral debrief session with specific recommendations for moving forward.

CALL OR EMAIL FOR PRICING DETAILS
Call 770-643-8566 or email mark@gentlerainmarketing.com

 

 

Gentle Rain Differentiation & Branding Workshops

Differentiating your services from the competition in real and meaningful ways isn't easy. After developing branding campaigns for our clients since 1992 what we've discovered is that differentiation goes well beyond just developing a USP (Unique Selling Proposition). The most effective differentiation and branding efforts incorporate sophisticated alignment strategies that results in the firm or consultant becoming memorable in the eyes of prospective clients.

This one-day session focuses on two key elements:

  1. Developing your differentiated brand message.
  2. Development of a specific implementation program for building your brand.

CALL OR EMAIL FOR PRICING DETAILS
Call 770-643-8566 or email mark@gentlerainmarketing.com

 

 

 
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