Grow your business and develop key skills with the following one-day seminars.

 

The Gentle Rain Boot Camp— How to Generate a Consistent Flow of New Clients. Quickly. Easily. With No Cold Calling.

Building Your Network of Business Relationships Seminar

Advanced Sales Prospecting— A one-day interactive sales training program focusing on how to gain access and sell to key decision-makers.

 

 

The Gentle Rain Boot Camp
How to Generate a Consistent Flow of New Clients. Quickly. Easily. With No Cold Calling.

Do you want to attract a consistent stream of new clients (with no cold-calling) regardless of how busy you are?

Do you want to quickly and inexpensively convert these prospects into long-term clients?

Do you want to make sure that hot potential prospects don't inadvertently fall through the cracks?

 

The Gentle Rain Boot Camp

Let's face it, far too many consultants, coaches and other business advisors rely almost exclusively on their existing network of contacts for all of their new business. Not surprisingly this invariably leads to the "feast and famine" roller coaster that so many individuals experience.

Wouldn't it be a lot more rewarding if you had a system for quickly and easily identifying qualified prospects and then converting large percentages of them into profitable long-term client engagements?

Since 1992 we've shown over 11,000 consultants, coaches, recruiters and other business advisors how to develop and implement a proven system for getting more clients and earning more money. Whether you want to triple your client base or are just looking to add one or two new clients a year, the Gentle Rain Boot Camp is for you.

 

What You Will Learn

The three most effective methods for getting prospects to raise their hands and self-nominate themselves as motivated potential clients.

A marketing system that ensures you will never make a cold call again.

The "second ring" of lead generation tools to expand the process of "pulling" clients to you.

How to thin-slice your market niche to identify and appeal to the most hyper-responsive segment of your market.

How to set up a Google AdWords Campaign in less than two-days, and immediately begin to generate qualified leads for under $25 a day.

How to stay motivated to see your business-building goals turn into tangible results.

The two crucial elements of lead conversion. Not meaning to be overly dramatic, but if you don't do both of these, your conversion rate will wither to next to nothing.

An incredibly easy process (requiring no programming or computer skills) to automate 95% of your follow-up activity for less than $30 per month. How to make sure that prospective clients never fall through the cracks because you "forgot" to stay in touch.

Writing effective and compelling emails differs from writing hard copy sales and marketing letters. How to get your emails opened, read and acted on.

The one simple change you can make to your website that will increase its marketing power by 1000%.

 

What Makes the Gentle Rain Boot Camp Unique?

Gentle Rain is a system not a series of disjointed activities. If you want to dabble-to experiment with a lot of disparate activities as time permits-the Boot Camp is not for you. Gentle Rain is a complete A-Z system that is specifically designed for the individual who has little time to market, a limited budget, but great plans and ambitions for the future of their business.

It's battle tested. Since 1992 over 11,000 consultants, coaches and other business advisors have used our marketing system to earn more money and dramatically increase both the quality and quantity of their clients.

It's practical. You'll find that Gentle Rain is light on theory and heavy on "nuts and bolts" practical applications. You'll leave with a plan-in-hand that you can begin to immediately implement and begin to see tangible results within 30 days.

It works for firms both big and small. Our alumni can be found in practices ranging from niche solo specialties to some of the world's most prestigious international firms.

It's based on our pioneering research into what the buyers of business services say are the most effective methods for developing brand new professional relationships with them.

It's the only marketing seminar focused exclusively on the unique challenges and issues facing consultants coaches, business owners and entrepreneurs.

 

Learn More

To discuss having the Gentle Rain Marketing seminar conducted in-house at your offices, please call (770) 643-8566 or email mark@gentlerainmarketing.com.

 

 

 

Building Your Network of Business Relationships Seminar

Ultimately business success boils down to relationships. Who you know and who knows you.

Unfortunately, has this ever happened to you?

John read in the morning paper about his former classmate Ted's recent promotion to Division President. "Ted's in a position in which he could really use our services", thought John.

Unfortunately the enthusiasm quickly turned to frustration when John realized that it had been many years since he last communicated with Ted. "If I contacted him now it will be obvious that I just want to do business with him. Why didn't I do a better job of staying in touch?"

 

Building Your Network of Business Relationships
focuses on the crucial elements of relationship building.

How to stay in touch with all your existing contacts.

How to continually add new people to your Circle of Relationships.

 

Who should attend?

Sales professionals

Consultants

Financial Advisors

Providers of Business services

Anyone who depends upon their network of contacts to grow their business.

 

In this fun, fast-moving and interactive one-day seminar you will learn...

How to make sure people don't slip off your radar-screen.

The four criteria to use to determine who you should stay in touch with.

Three easy methods for tracking down people you've lost touch with.

What's your excuse for getting back in touch? When you complete this exercise you'll have a bounty of reasons.

The three agenda items you need to focus on when you reconnect.

The six-step process for getting your network of contacts to refer more business to you than you can handle.

Your elevator speech. Two simple and easy methods for communicating what you do and stimulating interest.

How to instantly make people like you. (Or at a bare minimum make them feel extremely comfortable around you.)

Most of the time attending "Networking" events is a colossal waste of time. They won't be anymore when we show you these highly effective tactics for meeting (and developing relationships) with the right people.

Ever go into a room and it seems as if everyone (except you) knows each other? You'll learn how to enter an ongoing conversation with ease and confidence.

A sit-down business dinner can be either an outstanding chance to build new relationships or an extended stay in purgatory. In order to be successful you've got to know how to "play the game". Here are the simple rules.

Fish where the fish are plentiful. What you should attend and what to avoid.

How to instantaneously create a link and become memorable by everyone you meet.

What you must do immediately after meeting a new contact.

How to use the daily paper as a tool for building your professional network.

A very simple 4 paragraph letter that will open doors and make the reader want to meet you.

8 sure fire methods for staying in touch and ensuring that no one ever again slips off your radar screen.

Building Your Network of Business Relationships was developed and created by Mark Satterfield author of the popular books Career Etiquette and Power Prospecting: How to Gain Access to Key Decision Makers. The programs are interactive, fun and most importantly... will teach you practical skills that you can put in place immediately to grow your network of professional and business contacts.

Seminars can be conducted on-site at your offices or at the Gentle Rain Training & Conference Center in Alpharetta GA. Click here to discuss any of these programs in more detail.

 

 

 

Advanced Sales Prospecting
A one-day interactive sales training program focusing on how to gain access and sell to key decision-makers.

The Origin of the Program

The program is based on a research study involving sales professionals in 11 different industries. The research set out to answer a question that had been perplexing sales executives for many years. Are there special skills that make someone successful in gaining access and selling to senior level decision-makers or is selling just selling? Are the basic skills the same whether the sale is made to senior management or middle management? The companies who participated in the study were anticipating a future in which selling was about to become both more complex and competitive. The study found that the individuals most successful in selling to top-level decision-makers did have a set of special skills. What these successful performers had in common is the focus of this program.

 

Participants will learn how to:

Develop a personalized sales and marketing strategy to build and sustain business with top level decision-makers

Network effectively and build productive business relationships

Appropriately and assertively stay in contact with prospects and clients

Identify which business development tactics are mostly likely to yield the highest return on time invested

Identify the needs of senior level buyers and strategies to respond to concerns, objections and competitive actions

Use a flexible model of questioning techniques to maximize product/service capabilities and professional credibility

Anticipate and prevent objections

 

Program Outline

Overview: Strategies & Tactics

Successful lead generation strategies

Establishing personal and professional credibility

Maximizing professional networks. Ensuring that the time invested is productive.

Traits and characteristics of senior level business developers

 

Key Strategy: Getting on the Radar Screen

Understanding the Senior Level Buying Decision
- Needs
- Costs vs. benefits
- Implications of the solution
- The tolerance for risk

Prospecting; from phone to fame. Realities and misconceptions

Becoming visible to high level decision makers

"McGuffins" Legitimizing the reasons for your call

 

Key Trait: Big League Mentality

Developing the mind-set

Equality of stature

Critical vs. important clients

What's important to senior level decision-makers?
- Increased efficiencies
- Market Share
- Expenses
- Cost of Sales
- Shareholder Satisfaction

 

Key Strategy: Narrow & Deep

Targeting

Qualifying

Coverage

Staking your claim

Building effectiveness and efficiency in client relationships

Maintaining your position

 

Key Trait: Optimistic Courage

The mathematics of sales

Moving beyond technical skills

Creating impact during the senior level sales call

 

Key Trait: Focused Expertise

Targeting and positioning

Building a reputation

What the top sellers know

Staking a claim for expertise

 

Key Tactic: Networking

Why it doesn't work for so many business developers

Productive and less productive venues

Networking with senior decision makers

The etiquette of building relationships

Providing assistance, advice and information

 

Key Tactic: Presenting to Key Decision Makers

Anecdotal selling

Questioning and listening

Concerns and objections

Demonstrating capability and value

 

Seminars can be conducted on-site at your offices or at the Gentle Rain Training & Conference Center in Alpharetta GA.

Click here to discuss any of these programs in more detail.

 

 

 

 

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